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MARKETING BLUNDER ....

Are you willing to buy pair of sunglasses for 500 bucks ? well lenskart wants you to ,which later costed the companies reputation. When parts of north india and Nepal hitted with the earthquake which took 3500 + lives,lenskart a Delhi based e-tailer finds no chance wasting by making a natural disaster into an promotional campaign , soon after the earthquake tremors rocked the northern part of india and the epicentre of which was in Nepal ,which  had the maximum damage to the lives and the economy ,lenskart,within 2 hours of it launched an promotional event by asking the customers to "shake it off" like the earthquake by buying its sunglasses. There plan to cash-in got backfired when social media filled with hashtag #shameonlenskart. i mean how a company can be so so foolish and think like a such an campaign,i guess the maker of this campaign did his/her education from `IIN` . later,the comapny apologised for the same but does that really count ?  Has business in tod...

Leader: One Born being one or acquires the position from experience ?

 Recently I read many articles/blogs on what is leadership and somewhat it takes to be a good leader, after reading those a question knocked my mind! Leadership: are people born with  "being a good leader quality" or they acquire the same with time or through external environment. Well, after 57 days seeing Mr.gandhi delivering his speech, I can say "it can be acquired" ... lol !! jokes apart ... without any shadow of a doubt, he delivered a good speech and Congress party may see a silver lining now as his "Blockbuster performance" showed a bit what lies ahead for the party.  So, to know what is leadership, we need to answer, what is a leader or to be precise, what are the qualities of a good leader?  A leader is the one who knows the way, goes the way and shows the way. Well, the graphic might have helped you in knowing what qualities (some mentioned here though) are needed for being a good leader, when these qualities are adhered/practiced...

JAISA ANKHOUN KA PARDA, WAISI DIKHEGI DUNIYA ...

Came across this story , can`t resist my self from sharing :- Saint Ramdas used to read Ramayana to his students. Unknown to anyone, Hanuman also used to sit among the students and listen to him. When the saint was describing the Sundar Kaand, he said that Hanuman approached Ashoka Vatika and saw the white flowers there. Hanuman appeared suddenly and said, "I did not see any white flowers, I saw red flowers" and he asked the saint to correct it. Saint Ramdas insisted that he was correct. So they took the disagreement to Shri Rama. Shri Rama said that the flowers were indeed white, but since Hanuman’s eyes were red with anger they appeared red to him. If we are happy within ourselves we will see good in the world too and without any shadow of doubt will attract positive energy from the world . At the end of the day what matter`s is you ..just you . so why not to start a fresh and stay happy .. hmmm !! Anger, hatred, cynicism, love, happiness, Good, kindness, humor, prai...

will this shame end ?

                                    3 long years passed-by,still the justice not served !! 16-DEC-2012 incident shocked the nation and it still continues to horrify us .Today after such a long span of time ground reality does`t changed much. It is a constant reminder how our system failed to protect our women in the country,what`s even more shameful is the statement of one of the culprit ;- Mukesh Singh, one of the gang rape convicts has given an interview to the BBC blaming the victim for the sexual assault and murder. Speaking to BBC from jail, Singh said that " A girl is far more responsible for rape than a boy." The accused is still not ashamed of his act , even he continues by saying "When being raped, she shouldn't fight back. She should just be silent and allow the rape. Then they'd have dropped her off after 'doing her', and only hit the boy." "When being raped, she shouldn't fight...