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MARKETING BLUNDER ....

Are you willing to buy pair of sunglasses for 500 bucks ? well lenskart wants you to ,which later costed the companies reputation.
When parts of north india and Nepal hitted with the earthquake which took 3500 + lives,lenskart a Delhi based e-tailer finds no chance wasting by making a natural disaster into an promotional campaign , soon after the earthquake tremors rocked the northern part of india and the epicentre of which was in Nepal ,which  had the maximum damage to the lives and the economy ,lenskart,within 2 hours of it launched an promotional event by asking the customers to "shake it off" like the earthquake by buying its sunglasses. There plan to cash-in got backfired when social media filled with hashtag #shameonlenskart. i mean how a company can be so so foolish and think like a such an campaign,i guess the maker of this campaign did his/her education from `IIN` . later,the comapny apologised for the same but does that really count ? 
Has business in today`s world lost its basic moral responsibilty towards the  society. The action made by the lenskart shows the real essence for which company servives- `profit`. its just not one company, for instance another company by the name of american swan ,came along with an "Earth shattering offer" to its followers.


Both of the companies without any shadow of doubt faced lot of criticisim, well the real question is are they trying to become Poonam pandey or Rakhi sawant of e-commerce business ? whatever shit you say or do.... what matters is `footage`.





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