In my last post, I talked about why  Tanishq pulled down the  Ekatvam  ad, and how it was a plain business decision. T he poison has spread so much that Tanishq not only had to remove the ad but also had to apologize to the people.  However, now, the ongoing controversy against Tanishq's  ad has taken a dirty stance.   I'm shocked to see a trend on social media where people demand Tanishq to sack its Brand manager for depicting interfaith harmony. Now many fundamentalists are  demanding Tanishq's brand manager Mansoor Ali be removed from the company on social media, but he is also receiving threatening and hate messages.   All this increased so much that Mansoor had to delete his social media accounts.  #TataSackMansoorAli is trending on Twitter, and people are demanding that they will boycott Tanishq and other Tata products until the company removes him from the job. The question is why? Why people are being fed with so much hate in Ind...

On Monday an advertisement showing interfaith harmony is aired, Tuesday it is backlashed brutally by netizens across social media platforms, and on Wednesday the company pulls down the advertisement from across its platforms. To release an ad like that, in today's 'intolerant' political environment, was a gamble, to begin with. There's no way the marketing executives at Tanishq expected the advertisement to go unnoticed. Why then give in to the bullying and take the video down? The simple answer is plain business. A company dealing in the jewelry industry can't afford to hurt the sentiments of a particular community which tends to be a good base of its customers, especially around the Diwali season.  The main aim of the advertisement like many others is to increase brand value and better sales figures. If the video appears to miss the target, rather backfire, then it is a sound business call to pull down the advertisement.  Now, some groups accusing the brand and Ra...