Skip to main content

Not a 2-minute mess!!


Image result for maggi newsTaste bhi aur health bhi !! is it? In fact, many of us know, without any shadow of doubt, that the product is not good for health, but we use to eat as we eat other junk foods. With the ongoing speculations of finding excessive lead content beyond the prescribed limit and also the masala were found containing monosodium glutamate (MSG) without proper label declaration has given Nestle's biggest mass-market brand a blow. After the U.P government, today Delhi banned the product for the next 15 days and asked the company to take back the lot and come up with a fresh lot and that too getting checked before taking it on-shelf. The demand for the product has declined 10%-40% in many states, Future retail and Army canteen too took it off-shelves and states including Maharashtra, Bihar, Haryana, and many too conducting the tests.
Also, the celebrities endorsing the brand has again raised a bar of questions about work ethics for them. Miss Zinta has been sued (as per reports) for promoting the brand that she endorsed 12 years ago !!

The problem is definitely bigger than what we saw a decade back happening with Pepsi or Coca-Cola or Cadbury`s dairy milk. In Dairy milk the worm founded can be due to packaging issue or negligence while manufacturing but in the case of maggie, the basic product itself is an issue and which moreover is not visible, Nestle definitely needs to communicate with the consumers of the product with a big brand campaign, to satisfy the appetite of questions in there head, as far as now, they only uploaded one statement on their twitter handle percolating there product safeness.

Well, the maggie is in a soup, for sure, and it's not an instant solving problem either. The brand with the decades of ruling the market has been hit hard, the shares are slumping, so the sales of the product which generates 30% revenue for the company.

              "WILL IT BOUNCE BACK ?"

Comments

  1. Unknown6 June 2015 at 07:33

    Well Commented. This is bigger issue what we see today.
    Keep Blogging.

    ReplyDelete

Post a Comment

Hey !! Speak your heart below ....

Popular posts from this blog

Big Boss: Nothing but a pointless show with a stupid host

In the midst of the Sushant Singh Rajput death case and the nepotism debate, people have decided to boycott Salman Khan’s Bigg Boss 14. Salman has been bearing the brunt of these trolls ever since he has shared the first teaser. In nutshell the show is nothing but a bunch of loosers who were kinda popular for a very short amount of time for one or the other reason! Dhinkchak Pooja.. seriously?  Salman - Host? Nope! Favouritism Moreover, the host of the show, Mr. Salman Khan is a very judgmental person, and he expects and wants everyone to respect him, and if one doesn't, we can see list of people who went on record to say how Salman destroyed their careers!!! Well, Salman thinks that he has the right to pass judgment over those people, and is surely biased when it comes to making his judgemental remarks. Big Boss - Negative | Negative | Negative It might have been entertaining for many people but have you ever thought that what value does it add to your life? What are...
Post a Comment
Read more

RAISE YOUR PAW :- #StopYulin2015

Many of you might be wandering what’s this Yulin festival all about. Peeps, Over 10,000 dogs every year in southern china are tortured alive, skinned alive, boiled alive, even cut/stabbed and then been ultimately eaten. This `festival` is not a festival as the name suggests, The Yulin Dog Meat Festival is, contrary to what many might believe, not even a tradition. It was initiated only in the 1990's by the corrupt looking to find a way to profit off the selling of lychee. Perhaps you might be wandering why the slaughter of Cattle, Sheep, Pigs, Chickens, Ducks and all the Fish don’t get so much of focus too , guys the case here is not of being eaten and killed but the Dogs are killed for the "pleasure" of taste and "diversity" of meats. These animals are tortured as much as possible, deliberately. They are skinned alive, and then they are cooked alive. Again, let me repeat that the torture is deliberate. In fact, it is the entire point of the dog & cat me...
2 comments
Read more

Going Global: Will ‘One Brand’ approach will share the equity of #Coca-Cola?

From '#Open Happiness' to '#Taste The Feeling' ,#Coca-Cola has taken all it`s four sub-brands Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life under one umbrella. No more company is going to market them separately ,back in march 2015 company took a pilot project in UK ,and calling it a 'success’, company decided to take it globally. To support the changes, the soft drink brand has worked with four different agencies – Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York – and will launch 10 TV ads across 2016.Campaign begins with the global TV spot ‘Anthem’, which shows Coca-Cola’s impact on social situations such as ice-skating with friends, a first date, a first kiss, and a first love. CMO Marcos de Quinto said that the ‘One Brand’ strategy will provide consumers with ‘more choices’ as the brand aims to promote responsible health choices in light of global calls for a crackdown on sugar. adding on He further said "So far our s...
Post a Comment
Read more