On Monday an advertisement showing interfaith harmony is aired, Tuesday it is backlashed brutally by netizens across social media platforms, and on Wednesday the company pulls down the advertisement from across its platforms. To release an ad like that, in today's 'intolerant' political environment, was a gamble, to begin with. There's no way the marketing executives at Tanishq expected the advertisement to go unnoticed. Why then give in to the bullying and take the video down? The simple answer is plain business. A company dealing in the jewelry industry can't afford to hurt the sentiments of a particular community which tends to be a good base of its customers, especially around the Diwali season. The main aim of the advertisement like many others is to increase brand value and better sales figures. If the video appears to miss the target, rather backfire, then it is a sound business call to pull down the advertisement. Now, some groups accusing the brand and Ra...