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#TataSackMansoorAli: Why fundamentalist demands it?

In my last post, I talked about why Tanishq pulled down the Ekatvam ad, and how it was a plain business decision. The poison has spread so much that Tanishq not only had to remove the ad but also had to apologize to the people. However, now, the ongoing controversy against Tanishq's ad has taken a dirty stance. 
I'm shocked to see a trend on social media where people demand Tanishq to sack its Brand manager for depicting interfaith harmony. Now many fundamentalists are demanding Tanishq's brand manager Mansoor Ali be removed from the company on social media, but he is also receiving threatening and hate messages. All this increased so much that Mansoor had to delete his social media accounts. 
#TataSackMansoorAli is trending on Twitter, and people are demanding that they will boycott Tanishq and other Tata products until the company removes him from the job.
The question is why? Why people are being fed with so much hate in India now? Where are these so-called trollers heading? It's high time for our nation youths to be enlightened on what exactly is secularism. Secularism is, in which people of all religions or none can live together fairly and peacefully.
  • The term “Secular” means being "separate" from religion or having no religious basis
  • A secular person is one who does not owe his moral values to any religion. His values are the product of his rational and scientific thinking
  • Secularism means separation of religion from political, economic, social, and cultural aspects of life, religion is treated as a purely personal matter
  • It emphasized the dissociation of the state from religion and full freedom to all religions and tolerance of all religions
  • It also stands for equal opportunities for followers of all religions, and no discrimination and partiality on grounds of religion

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