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First Mover Advantage ?

Image result for airtel vs reliance
With the refernce of the title ,Today Maruti is the market leader in India's mass market car segment, Its the old law of business who comes first gets the maximum pie of success. The same story goes for rolling out 4G services in India, While Reliance Jio has said that it will roll out its 4G services by December, India's largest telco Airtel commercially launched its high-speed 4G services in 296 towns across India 4 months ago than reliance,also other operators will launch the same service later this year or early next year.

Airtel is offering 4G services at 3G data prices with packs starting at Rs 25. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on 'Wynk Music' and five free movies per month for six months on the Eros Now channel of 'Wynk Movies'.Airtel has also formed alliances with Flipkart and Samsung to support its 4G services.

Also the transition from 3G to 4G is not going to be easy until and unless there are 4G towers everywhere and that requires a lot amount of money and with great promises comes greater responsibility ,call drops may lead to shift to other carriers too. 

So now the question is with the advent of smart move faster , will Airtel going to hold its thrown of being No. 1 in telecom market ? or surprise, and spur in the segment Reliance jio will bring who believes in quantity and long-run game of business ,as what they did in 2002 when they offered cheap handsets and tariff plans as Airtel has 4G spectrum license for 23 circles and reliance Jio has 36 circles (PAN INDIA)!!
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