From '#Open Happiness' to '#Taste The Feeling' ,#Coca-Cola has taken all it`s four sub-brands Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life under one umbrella. No more company is going to market them separately ,back in march 2015 company took a pilot project in UK ,and calling it a 'success’, company decided to take it globally. To support the changes, the soft drink brand has worked with four different agencies – Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York – and will launch 10 TV ads across 2016.Campaign begins with the global TV spot ‘Anthem’, which shows Coca-Cola’s impact on social situations such as ice-skating with friends, a first date, a first kiss, and a first love. CMO Marcos de Quinto said that the ‘One Brand’ strategy will provide consumers with ‘more choices’ as the brand aims to promote responsible health choices in light of global calls for a crackdown on sugar. adding on He further said "So far our s...

Corporate restructuring can be defined as when a company changes it`s business capacity/functioning through an inorganic route.These days corporate restructuring is done because of:- Rapid Technological change Coming up of new markets with new class of consumers Increase in competition Globalization etc. There can be many types/forms of the Corporate restructuring,like:-  Merger and Acquisition Consolidation Divestiture Joint venture Carve out Buy back of securities De-merger De-listing the company from the stock exchanges etc. Companies resort to Restructuring so as to increase the shareholders wealth,value and growth of the company plus the need of an hour too demands the same as it gives room to the Companies to have an edge over there competitors. And at present business scenario, it has become Necessary for a company to restructure itself from time to time as due to cut throat competition in the market,Companies either resort to market development,market...

New chapter has been written on the day,as on one of the biggest corporate splits in the recent past,Hewlett-Packard,77 years of long partnership comes into an end.The timing isn't a surprise as Meg Whitman announced the split in Oct. 2014 that it will take one year around for the split.Previous HP CEO Leo Apotheker planned to spin out HP's PC division in 2011, but the plan was shelved and he was replaced by Whitman,now after 4 years comes the great move. The reason for the split has been speculated as "focus", The two outcome being Hewlett-Packard Enterprise and HP Inc. Hewlett-Packard Enterprise will sell commercial computer systems, software and tech services. HP Inc. will sell personal computers and printers Starting Monday, each will trade separately on the New York Stock Exchange and investors will wind up owning shares of two Fortune 50-sized companies now. But the bad news for the employees as speculations are around in toto 55,000 employees h...

Entrepreneurship is the process of starting a business, typically a start-up company offering an innovative product, process or service. In today`s world it has become the "cool facto" of the generation Y & Z in the country, what instigates this more is the "celebrities" status one acquires after being successful like Sharma`s, Bansal`s, Bahl`s and many more.Young generation in the country leaving no stone unturned to be there own bosses , 9-5 is not there cup of tea any more, I guess they want to drink champagne now and too taste it sooner, like 21-year old Ritesh Aggarwal- CEO and Founder of OYO rooms, who actually started his entrepreneurial journey at the age of 17. Yet another example would be the band of 12 young students from IIT, Mumbai who founded Housing.com.I have heard many a times people saying I have the idea dude,but no money ... and my answer remains the constant "No money O honey, still nothing to worry" ,with the age of investors r...

With the refernce of the title ,Today Maruti is the market leader in India's mass market car segment, Its the old law of business who comes first gets the maximum pie of success. The same story goes for rolling out 4G services in India, While Reliance Jio has said that it will roll out its 4G services by December, India's largest telco Airtel commercially launched its high-speed 4G services in 296 towns across India 4 months ago than reliance,also other operators will launch the same service later this year or early next year. Airtel is offering 4G services at 3G data prices with packs starting at Rs 25. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on 'Wynk Music' and five free movies per month for six months on the Eros Now channel of 'Wynk Movies'.Airtel has also formed alliances with Flipkart and Samsung to support its 4G services. Also the transition from 3G to 4G is not going to b...

Last Sunday , late evening I went to Gurdwara with some of my friends. Since I have never been into a Gurdwara so my excitement level increased manyfold. When we entered the Gurdwara it was fully filled with lots of people,we submitted our shoes and left for the inner area for bowing ourself in front of the almighty and after praying we went to the " langar"(where food is served) area which was even more crowded.    After the " langar" we decided to leave for our respective homes. At the shoe collecting area I didn't know how my wallet got out of my pocket but the destiny wanted something else, a sweet little girl called me and said “bhaiya aap ka saman reh gya"  (Big Brother,your belonging has fallen). When I saw my wallet in her hand I was numb at that movement..and asked myself " how can this happen??" I took my wallet from the girl said her a Thank you and we all moved on, but then girl again called me and asked if I can give her 1...

As there is a logjam created by congress in the parliament and news around the loss of the taxpayer money because of the ruckus,Union Minister Mahesh Sharma might have thought to make the government's image clean and stated in varanasi about that there is a suggestion for applying 'no work, no pay' policy on MPs like it is being done with regard to bureaucrats, triggering a debate after which he went into a denial mode. "Government would not mind discussion on 'no work no pay' issue. But as of now there is no such matter before the government," Union Minister Nirmala Sitharaman told reporters Parliament has not been functioning properly ever since the Monsoon session began on July 21 as the opposition parties have been pressing for resignation of External Affairs Minister Sushma Swaraj and Rajasthan Chief Minister Vasundhara Raje in connection with Lalit Modi controversy and Madhya Pradesh Chief Minister Shivraj Singh Chouhan over Vyapam Scam,respe...