From '#Open Happiness' to '#Taste The Feeling' ,#Coca-Cola has taken all it`s four sub-brands Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life under one umbrella. No more company is going to market them separately ,back in march 2015 company took a pilot project in UK ,and calling it a 'success’, company decided to take it globally. To support the changes, the soft drink brand has worked with four different agencies – Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York – and will launch 10 TV ads across 2016.Campaign begins with the global TV spot ‘Anthem’, which shows Coca-Cola’s impact on social situations such as ice-skating with friends, a first date, a first kiss, and a first love. CMO Marcos de Quinto said that the ‘One Brand’ strategy will provide consumers with ‘more choices’ as the brand aims to promote responsible health choices in light of global calls for a crackdown on sugar. adding on He further said "So far our s...

Corporate restructuring can be defined as when a company changes it`s business capacity/functioning through an inorganic route.These days corporate restructuring is done because of:- Rapid Technological change Coming up of new markets with new class of consumers Increase in competition Globalization etc. There can be many types/forms of the Corporate restructuring,like:-  Merger and Acquisition Consolidation Divestiture Joint venture Carve out Buy back of securities De-merger De-listing the company from the stock exchanges etc. Companies resort to Restructuring so as to increase the shareholders wealth,value and growth of the company plus the need of an hour too demands the same as it gives room to the Companies to have an edge over there competitors. And at present business scenario, it has become Necessary for a company to restructure itself from time to time as due to cut throat competition in the market,Companies either resort to market development,market...